Bad Dog Promotions is a award-winning Music PR Agency that was started by Anne-Claire Rallo , offering people involved in the music industry a quality of service they are struggling to find. “Just like my other main passion literature, music has always been a huge inspiration to me. I grew up on bands like Led Zeppelin, David Bowie, Dire Straits, Pink Floyd, Black Sabbath, etc. I started to manage bands and taking care of public relations for years. I wrote many books and reviews for printed magazines and webzines. I am also involved in the bands Nine Skies and Frant1c and know what a band’s life looks like beyond music, when it comes to promotion.” Moved by the passion of music, Bad Dog Promotions has always been successful promoting their artists, by creating a special relation with each of them. We are a culture of thinkers and we work closely with every artist to create solid strategies that will produce measurable results. More than a simple professional challenge, it is a real human journey! In most cases, you can break down the work of music PR into two main activities. First, music PR companies help to craft your story. They take an outside view of you and your music, and they do what they can to present it in the best way possible. The idea behind all this is to make sure that when the PR execs reach out to influencers, the people on the receiving end – journalists, bloggers, and playlist curators – will be as receptive as possible to your work. Just to be clear, booking gigs and tours is generally completely separate from the work of a PR company. The second main activity that music PR companies do is outreach. Once they have refined and crafted your story, they will send it out to their contacts. This process looks different for different companies.